Para Optometric Class Descriptions

Customer Service Must Have Skills, Mary Schmidt ABOC, CPO
Course Description: Course Description: This course is designed as a self-evaluation and development program.  Each attendee will receive a breakout of skills they must possess or improve, to fully deliver the customer service needed in our current marketplace. 
Date & Time of Course
Track A, Friday June 9th, 2017 at 9-10am
1 Hour ABO, 1 Hour CPO


Optical Math 101, Joy Gibb ABOC
Course Description: Being a good eye care professional includes having the capabilities to transpose prescriptions and understand some of the formulas used for manufacturing lenses.  This course will give the attendee an opportunity to not only learn these formulas but to practice them as well.
Date & Time of Course
Track B, Friday June 9th, 2017 at 9-10am
1 Hour ABO, 1 Hour CPO

How to Motivate, Reward and Retain Employees, Joy Gibb ABOC
Course Description: Employees can generate sales, handle difficult technical problems, and make important decisions that will affect your practice; and top performing employees are the keys to the success of your business. Recruiting and training new staff can become expensive and burdensome at best. Practices who can retain loyal and productive employees will find improved customer service and rapport, increased sales, and better morale amongst staff. This course will give the attendee ideas on ways to build the team concept by motivating and rewarding employees, which can in turn help retain employees.
Date & Time of Course
Track A, Friday June 9th, 2017 at 10-12pm
2 Hour ABO, 2 Hour CPO
 

Cherishing Change: Allowing Everyone to Soar, Mary Schmidt ABOC, CPO
Course Description: How do you make change an exciting, productive, and constant part of the practice?    Look around you.  Identify those magic staff members who love to learn new things and become thrilled with the idea of being challenged to grab onto innovative ideas
Date & Time of Course
Track B, Friday June 9th, 2017 at 10-12pm
2 Hour ABO, 2 Hour CPO


How to be a Rockstar Manager: Management Excellence, Mary Schmidt ABOC, CPO
Course Description: Teaming up with staff to create a consistent measure of excellence requires many things of managers.  Join us as we help you identify the 15 signs of staff problems.  Learn about our five-step plan to address performance issues.  Set realistic, measurable standards for your winning team.  Learn to act and not react to your staff and communicate clearly and more effectively.
Date & Time of Course
Track A, Friday June 9th, 2017 at 4-5pm
1 Hour ABO, 1 Hour CPO


Kid Care: Successfully Dispensing Children’s Eyewear, Joy Gibb ABOC
Course Description: Fitting children with eyewear can be one of the most rewarding yet most challenging opportunities in dispensing. Working with children and their parents takes great communication and listening skills, special fitting techniques, and patience. This course will offer tips and suggestions to eyecare professionals that will help them with fitting children's eyewear and communicating the benefits of specific features and expenditures to parents.
Date & Time of Course
Track B, Friday June 9th, 2017 at 4-5pm
1 Hour ABO, 1 Hour CPO

Real World Vision, Laurie Pierce ABOM
Course Description: This course will inform the attendees of the new concept and management of lens design for 'real world' vision for optical viewing in all areas.  We will discuss how visual images vary between presbyopic myopes and hyperopes.  At the conclusion of this course attendees will be educated on lens options available to produce 'real world vision' and the correct fitting procedures.
Date & Time of Course
Track A, Friday June 9th, 2017 at 5-6pm
1 Hour ABO, 1 Hour CPO

Optical Crosses; I Don’t Get It, Mary Schmidt ABOC, CPO
Course Description: How can you tell if your patient’s lenses will work in their frame?  Do you guess?  Have you ever guessed wrong and had awful results?   Take the time to learn the basic math steps and avoid any problems in the future.  How can you be confident if you don’t understand this basic step?  We’re here to help.  Those who complete this course will learn math that will enable them to assess prescriptions with confidence.
Date & Time of Course
Track B, Friday June 9th, 2017 at 5-6pm
1 Hour ABO,  1 Hour CPO
 
*** Special Billing Class combined with ODs in the Main Ballroom****
A Common Sense Approach to Medical Billing and Coding, John McGreal, OD
Course Description: This class will review the basic coding concepts in CPT documentation requirements and rational for using 99xxx, 92xxx, supplementary testing codes and modifiers. Case studies will be used for clinical correlation. *This course is open for both ODs and Para Optometrics*
Date & Time of Course
Friday June 9th, 4-5 pm
*** There is no ABO or CPO credit for this course



 
Team Building WE Can Do It, Mary Schmidt ABOC, CPO
Course Description: Having the team move together in the same direction is essential…making that happen takes effort. This program will give you fundamental knowledge of how best to work with others and communicate more effectively.  Learn how to create an atmosphere where ideas, experiences and differences are valued.  Make your office an environment where a team effort is a reality
Date & Time of Course
Track A, Saturday June 10th, 2017 at 8-9am
1 Hour ABO, 1 Hour CPO
 
The Total Optical Experience, Laurie Pierce ABOM
Course Description: This course will begin with a description of the differences between selling eyewear to being a vision expert.  The need for personalized, customer-focused service is ever present.  As our society has moved into the ‘Experience Economy’, our dispensing strategies must keep.  Additionally, we must be able to identify, meet and exceed customer/client/patient expectations.  How do we identify customer expectations?  Hold a focus group and ASK THEM.  Patient/Client Expectation focus group data will be presented and discussed.  This course will conclude with identifying new strategies to exceed customer expectations and build customer loyalty.
Date & Time of Course
Track B, Saturday June 10th, 2017 at 8-9am
1 Hour ABO, 1 Hour CPO

Dispensing to the Generations, Laurie Pierce ABOM
Course Description: For the first time in modern history, six generations are now alive at the same time.  The largest demographics today are the Baby Boomers and the Millennials. Soon the Millennials will out-number Baby Boomers which gives us great opportunities to care for their visual needs.  This course will focus on the patterns and behaviors of the different generations, and their specific visual needs.  We will round out the conversation with optical solutions for each generation, including tips for dispensing to the various groups.
Date & Time of Course
Track A, Saturday June 10th, 2017 9-10am
1 Hour ABO, 1 hour AOA
 
Trouble Shooting; Fix it Once, Fix It Right, Mary Schmidt ABOC, CPO
Course Description: Where do you begin when a patient arrives with a complaint about his or her glasses?  What’s your first step?  Do you search for someone else to solve the problem?  Do you get a feeling of panic?  Have you acted without really thinking everything through?  This course will help you increase your ability to analyze and assess each problem and determine the appropriate action to reach a solution.
Date & Time of Course
Track B, Saturday June 10th, 2017 at 9-10am

 
 
*** Special Billing Class combined with ODs in the Main Ballroom****
Navigating Payment Reform and Understanding MIPS, John McGreal, OD
Course Description: This class will introduce new CMS payment reforms it will overview changes to the former PQRS EMRMU program and help attendees create a plan for participation.* This course is open to both ODs and Para Optometrics*
Date & Time of Course
Saturday June 10th, 2017 8-10 am
***There is NO ABO or CPO Credit for this class
 
 
***New This YEAR Optional Saturday Afternoon Program to attend with your Doctor in the main Ballroom, this does have 5 Hour so ABO credit
 The Seven Fundamentals of Merchandising?, Doug Martin, ABO
Course Description: In this presentation attendees will learn the seven techniques used to create effective retail merchandising displays. Attendees will see a variety of photographs demonstrating how to make strong, compelling merchandising statements because you never get a second chance to make a first impression! Optical displays need to be compelling and interesting, yet simple and concise to stop the eye of the consumer. This presentation will teach you how to accomplish this skill and implement it in your practice. *This course is open to both ODs and Para Optometrics*
Date & Time of Course
Track 1: Saturday June 10th, 2017, 1:30-2:30 pm


Optical Budgeting and Frame Board Management, Doug Martin, ABO
Course Description: Creating and managing inventory is an ongoing process that all administrators, managers and opticians need to understand and embrace. Attendees will learn how to develop, implement and maintain a comprehensive frame board management system. Learn to think like a retailer. Learn how to use data to build an assortment plan based on the concept of “Good, Better, Best.” Learn to analyze your inventory so you know what vendors are productive to maximize your inventory turn and profitability. *This course is open to both ODs and Para Optometrics*
Date & Time of Course
Track 1: Saturday June 10th, 2017 2:30-3:30pm


 
Stop Selling and Help Your Patients Buy, Samantha Toth, ABOC
Course Description: Patients don’t like to be sold, but they love to buy! The motivation behind why patients buy eyewear and contact lenses is important to understand in order to recommend the best vision solutions without being “salesy.” Why should they purchase from you versus going online to a possible cheaper alternative? This course provides insight into why people buy, but also illustrates their purchasing fears that hold them back from premium eyewear lens options. Discussion will also include recommendation strategies designed to overcome patient purchasing fears and how to increase word-of-mouth testimonials about your practice.*This course is open to both ODs and Para Optometrics*
Date & Time of Course
Track 1: Saturday June 10th, 3:30-4:30 pm


 
Planning A Succesful Optical Event, Samantha Toth, ABOC
Course Description: Optical events are a great way to promote your practice, bring in new patients, launch a new product or brand, and increase your sales. Events also help to strengthen your position as a leading source for eyewear in your community. There’s a lot that goes into the planning of a successful optical event. Complete with timeline and checklists, this course will provide the information you need and the skills required for proper planning, promotion, and staff training to help you reach and exceed the goals at your next optical event. *This course is open to both ODs and Para Optometrics*
Date & Time of Course
Track 1: Saturday June 10th, 2017 4:30-5:30 pm


 
How to Get the Most out of Your Marketing, Samantha Toth, ABOC
Course Description: Owners and managers now have more choices than ever to market their businesses. From social media and online advertising with Google AdWords, Facebook, and Yelp, to community events and local publications, how can you be sure your marketing message is reaching the right people? When a patient is in the practice, is your staff properly trained on how talk about specific promotions or events. This course highlights the fundamentals of effective marketing and provides industry specific ideas and tools you can use to get the most out of your marketing. *This course is open to both ODs and Para Optometrics*
Date & Time of Course
Saturday June 10th, 2017 5:30-6:30 pm